Cookies
Last updated: 28 September 2026
This is a courtesy translation. In case of discrepancy the Italian text prevails, being the original version.
Here you'll find, one by one, the cookies and the other things the site leaves on your device. Some are there to make the site work. Others only arrive if you say yes.
Just one question, and the answer is yours
The first time you open the site we ask you just one thing: whether to switch on Google's statistics and Meta's advertising. If you accept, the site loads Google Tag Manager, which brings with it Google Analytics and the Meta pixel. If you reject, or close the window with the X, we load none of this, and the site works just the same.
👉 You can change your mind whenever you like, from the “Manage cookies” entry at the bottom of every page. If you withdraw your yes, from that moment nothing runs any more, and we delete the Google and Meta cookies that are on our site.
📌 Your answer is valid for six months, then we ask you again. We also ask you again if this page changes.
The ones the site needs, one by one
For these the law doesn't ask for your consent: without them, the site doesn't work.
| Name | What | What it's for | How long it lasts |
|---|---|---|---|
| sb-api-auth-token | Login | Keeps you connected to your account without re-entering the password on every page | Until you log out, or 400 days |
| sb-api-auth-token-code-verifier | Login | The intermediate step while you register or reset your password | Disappears as soon as the step is finished |
| NEXT_LOCALE | Language | Remembers what language you're reading the site in | Until you close the browser |
| ipz_consenso | Your answer | Remembers whether you said yes or no to the statistics and the advertising, so we don't ask you on every page | Six months |
| ipizzacchiere.carrello | Basket | Remembers what you've put in the basket if you close it and come back | Until you empty the basket |
| ipizzacchiere.metodo-pagamento | Payment | Remembers how you chose to pay, if you go through the bank's page and come back | Until you close the tab |
| ipizzacchiere:avvisi-rifiutati | Notifications | Remembers that you don't want notifications about your order, so we don't ask you again | Until you delete the site's data |
| ipizzacchiere:invito-installa-chiuso | Phone | Remembers that you closed the invitation to add the site to the phone's home screen | Until you delete the site's data |
| sw.js | Notifications | Delivers the alert about your order. It's only there if you asked to be notified | Until you remove the notification permission |
📌 From the fifth row down, they aren't cookies. The first four of these sit in the browser's memory, which nobody can read from outside and which isn't sent to any server. The last one is the small program the browser installs only if you ask to be notified about your order. We write them here all the same because they stay on your device, and hiding them behind a technical detail wouldn't be honest.
The ones that only arrive if you say yes
| Name | Whose | What it's for | How long it lasts |
|---|---|---|---|
| _ga | Statistics. Recognises your browser from one visit to the next | 400 days | |
| _ga_F6YQV1ZZB6 | Statistics. Keeps together the pages of the same visit | 400 days | |
| _fbp | Meta | Advertising. Recognises your browser, to understand whether our ads work | 90 days |
| _fbc | Meta | Advertising. It's only there if you arrive from a link on Facebook or Instagram, and it remembers which one | 90 days |
| lastExternalReferrer | Meta | The site you came here from | Until you delete the site's data |
| lastExternalReferrerTime | Meta | When you got here | Until you delete the site's data |
| ipizzacchiere.acquisto-in-sospeso | Us | Makes your order count only once, between the confirmation and the order page | Until you close the tab |
| ipizzacchiere.acquisti-misurati | Us | Remembers the latest orders already counted, so as not to count them twice | Until you withdraw your yes or delete the site's data |
The first four rows are cookies, the other four sit in the browser's memory.
What reaches Google and Meta, if you say yes: the pages you look at, the order buttons you press, and, when you place an order, its number and its amount. As with any site, their servers also see your IP address and the type of browser.
⛔ Your name, phone number, email or address never reach them, and neither does the code that opens your order page: on the pages that contain it, Google and Meta aren't loaded.
Google and Meta process this data according to their own rules, including on servers in the United States: the details are on the privacy page.
What is NOT here
- ⛔ No social button that recognises you
- ⛔ No video and no typeface loaded from another site
- ⛔ Nothing from the table above, if you haven't said yes
🗺️ The only thing that always comes from outside is the map, and only while you're following the delivery rider: the tiles are drawn by OpenStreetMap. They don't set any cookie. Their server sees your IP address, as happens to anyone who asks another site for an image, and nothing else.
📌 If one day we added anything else, this page would change first, and you'd be asked the question again.
How to delete them, if you want
For the Google and Meta ones, the simplest way is the “Manage cookies” entry at the bottom of every page. Answer no, and we delete them ourselves.
Every browser also has an entry in its settings for viewing and deleting a site's cookies. You can also block them altogether.
⚠️ But know what happens: by blocking technical cookies you'll no longer manage to stay logged in to your account and the basket will empty on every page. The site doesn't stop working to spite you. It simply no longer has any way of remembering who you are from one page to the next.
Questions
ipizzacchierefirenze@gmail.com — or else +39 055 2466332.